45 – Building the ultimate brand with Paula Sartini

Building the ultimate brand is no small feat – particularly when businesses of all sizes are competing on the same playing fields today.

We chat with Paula Sartini, CEO of BrandQuantum and an award-winning global brand expert. We explore the exciting world of delivering a consistent brand experience, the value of authenticity, using the right technology, and the impact it has on the bottom line.

Show notes

  • Elements of a great brand
  • Purpose, vision, value proposition, positioning and target
  • Start-up acceleration and potential reach
  • Authenticity challenge
  • Brand refresh vs. re-brand
  • A compelling brand story
  • Paula’s quick do’s and don’ts of start-up branding
  • Get the brand strategy right – everything else will follow
  • Realigning strategy and execution
  • Brand differentiation
  • Leverage technology
  • Raising start-up capital
  • The value of solving a problem

Discover more about Paula Sartini

Check out Paula’s website here and her recommended reading: Geoffrey Moore’s Crossing the Chasm, Inside the Tornado, Gorilla Game and Living on the Fault Line.

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